Brand Aid - Brand Identity

Brand Aid encompasses two distinct divisions that cater to different aspects of the advertising and marketing industry. Since 2006, Brand Aid has been at the forefront of designing and producing advertising below-the-line (BTL) and brand/product visibility ideas. One division focuses on creating customized and innovative displays of any scale, coupled with sparking marketing solutions and point-of-sale materials (POSM). The other division offers a wide array of marketing solutions, including design, roadshows, activations, events, and production. Both divisions are characterized by their commitment to maintaining high-quality standards and sustainability across all aspects of the production process, from concept and design to logistics management and operational infrastructure. The Objective is to design a distinctive corporate logo that visually represents the merging of the two divisions under the Brand Aid umbrella. The logo should embody the synergy between the divisions, reflecting their shared commitment to innovation, creativity, and high-quality standards. It should convey a sense of unity, symbolizing the cohesive nature of the merged divisions and enhancing the overall brand identity of Brand Aid.