Manningham Council - Find your local campaign

Manningham Council is a local area to the east of Melbourne, made up of suburbs such as Doncaster, Templestowe, Warrandyte, and Wonga Park (map here for context). Manningham has a unique mix of city and country experiences, with major activity centers, quaint villages, parks, open spaces, Yarra River access, cultural experiences, wineries, and trails, all within 20 minutes of each other. Campaign Context: This campaign has been running for three years now, usually from October to December in the lead-up to Christmas, encouraging residents to shop locally, explore their local area, and ultimately support local businesses. Shopping locally helps to grow the local economy – helps those local businesses, but keeps money within the region, creating job opportunities for local residents and creating growth. The concept each year has been adapted, with different tactics and channels utilized at various points. Campaign Objectives: To develop an overarching strategic direction for the campaign that builds upon and delivers activity in new and creative ways over the next three years.